Whereas its photo services have improved dramatically for the last months, despite a 1 billion dollars acquisition, you should not believe, even a second, than Facebook is the photographer friend. Actually, I like their honesty: they don’t want to be cool, they want to become a utility. They don’t like photography, they like you spending your life on their website. Users don’t really matter so much (read Terms and conditions, and remember all the privacy settings issues), but what matters yet is to print money. After all, they will be publicly listed this week, so that’s something important.
This week, they also decide to acquire another mobile photo sharing company, but actually not the company itself, just its team: Lightbox. For those who don’t know them, they used to be a good alternative to Instagram. Facebook also bought Instagram not for an interest into photography, but just for their mobile social sharing skills.
Why Facebook sucks
They are going to close Lightbox’s services, that’s too bad for the users. But who cares? Well, the users care, when they spent hours and hours building a community. OK they will start again with Streamzoo, hipsters or whatever. Ok the service was free and you can download the pictures you posted in Lightbox, if you are not in a three weeks vacations without internet (Yes in Europe we do that! Remember, our debt is immense, so are our vacations, sometimes offline). But that’s not the point. What matters is building a community, a reputation and sharing with people.Facebook does not like when you do this without them, which is understandable. That’s not a reason and I despise very much the founders of Lightbox which obviously, despise their beloved users too acting this way. But you should remember that when it is free, you are not the client, you are the meat.
So I am mortified to see that some people still believe in a bright future of Instagram. Of course, I can’t be sure their future will be like Flickr after its acquisition by Yahoo!, but the motivations of Facebook look to me quite similar: integration, talent acquisition, who cares about the product?
Both sides of the coin
That’s business. Internet allow you everything, but that’s true for everyone. What is offered to you can be removed easily. Some ethic will eventually prevail with photo sharing & social web. For the time being, Facebook sucks and cannot care less about ethic, so I don’t like them. Just a few greedy investors and a talented founder is not enough. They missed the point. They did it on purpose, they can afford it. I don’t hope people will remember, I just hope entrepreneurs will leverage this assumed weakness to let their business grow. Flickr, do you hear me now that you seem to have lost your arrogance?