We, photographers, don’t care about profits and shareholders objectives. We want better cameras. We do understand that is make sense for a company to improve its financial results. But too often, the self-proclaimed leaders can become somewhat arrogant and are forgetting the “golden rule”: make good products for your clients, and they are no cash cows. The objective is not, at least not the prime objective, to make money. It is to be better than the competition, to innovate and to produce over-the-top quality products. Thanks to that, a company will be able not only to make money, but to literally print money! It is simple, but it is not easy. That’s basically Apple’s philosophy, it’s no secret – and I am not an Apple fanboy!
When they released Nikon J1 and V1, I understood Nikon main objective was to prevent any phagocytosis of their entry-level DSLR by their mirrorless new cameras. They obviously broke the golden rule… Not that the cameras are not good – I mean they are great and quite unique point-and-shoot high end cameras – but, because that was not what the Nikon’s fan were waiting for.
Similarly, Canon preferred to release a new high end compact – the G1 X instead of some mirrorless, again, I assume, to protect its entry-level DSLR. And they are charging us much more for a somewhat not so innovating camera.
Now Nikon seem to continue its blindness rationale. I am quoting Nikon’s executive from the (excellent) techradar: “we want pros to be buying our DSLRs“, and don’t seem to be so keen avoiding the competition of high-end mirrorless cameras like the great Fuji X Pro 1. They may release an enthusiast/pro mirrorless in the future, or maybe not… to protect their revenues. Am I dreaming?
I have been a fan of Nikon and Canon, and have owned cameras from both manufacturers for years but come on guys, you can be better than that: come back to the basics, please. We will decide which cameras we want to buy, and so far I just know I will buy a mirrorless camera from your competition. Too bad, but one should never broke the golden rule. Client’s first, not profits.